“The debate isn’t necessarily two candidates on one stage appealing to one person; it’s for attention and information in the same sphere,” said Spencer Slovic of Mycorrhiza Digital, who ran Roy’s digital advertising. “That battle of information will play out almost in different realms.”

Slovic said a “clip of Hydee talking about how she wasn’t going to prosecute the Trump administration” seemed to touch a nerve with voters.

“That was by far our best performing ad,” he said, adding, “What Democrats really want in primaries is someone who will fight and have some sort of backbone.”